About Us

Background

  • Founded in 2008 as an independent privately held company providing Digital Media Services
  • Specialist focus on solutions integration for Digital Media, Entertainment and Telecommunications clients
  • Heritage based on excellence for digital innovation, learned with digital leaders in Australia, Asia, US and UK
  • Delivery depth and capability built on proven delivery partners
  • Focus on understanding the customer experience and gaps in technology
  • Technology agnostic solutions integrator for Web, Mobile and IPTV

Core Team

Dan Swan -  CEO

Dan heads up the management team and is Itch Digital’s Principle Consultant.

Prior to founding Itch Digital, Dan worked throughout Australia, Asia, Europe and North America; gaining experience in a number of leadership roles from private business owner to Director of Business Consulting EMEA for NASDAQ listed technology companies. Now based in Australia, Dan has specialised in digital media and digital services across a breadth of cross-platform technologies and media integration. After working on many award winning high profile projects for NetworkTEN (Big Brother, Australian Idol), News Digital Media, Telstra, Sony Australia and FOXTEL, in January 2008 Dan became General Manager of the Wireless and Broadcast division at Hyro (ASX :HYO). After Hyro Dan founded Itch Digital, also working with a number of media publishers in Australia and Asia. Dan has a Bachelor’s degree from Cambridge, a Masters degree in Interactive Media from Sydney and over 14 years experience in the online industry.

Have a look at Dan’s full profile on LinkedIn.

Aga Cena – CTO

Aga runs the development team and is the big brains for all things tech.

Aga has over 19 years experience developing large-scale mission critical enterprise applications for Fortune 50 companies and technology industry pioneers. As a Silicon Valley company founder and as a contractor to the likes of Netscape, AT&T, Pacifc Bell and Sony, Aga’s experience designing and managing technical solutions is equalled only by his personable communication skills and ability to lead teams of engineers.

Aga’s award winning solutions include: FIFO for Genworth Financial, The GNet Portal for Soul Australia, Online Mobile Pre-Paid activation for SingTel Optus, Sony.com.au, SonyStyle.com.au, Sony.com.au/WegaTheatre for Sony, Gloss.com for Estée Lauder Co., On-line Credit Card Verifcation System for First Data Corp (FDC) for Pacifc Bell, Teller Vision for Wells Fargo Bank, Outage Management System for Pacifc Gas and Electric, Network Facility Management System for AT&T.

Ivan Schneiders – Product Development

Ivan is our production guru and runs his team of freelance usability and product designers.

Ivan has over 14 years experience in media analysis, production and strategy in both digital media and film and has delivered solutions for an extensive list of market leading clients across a range of industries including Telstra, Toyota, HCF, Hermes Precisia, McDonalds, Macquarie Media, Working Title Films and Eli Lilly.  Substantiated by a strong foundation in behavioural science, mass media theory and production, Ivan excels in connecting the very big picture to the practicalities of large scale digital media development without ever subjugating the needs of the end user to the service of technology. Ivan takes the process of user centred design beyond the simple interfaces and ensures online success through quantifiable improvements in online business performance. Ivan has also lectured for leading Australian universities’ in Media and Communications.

Greg Cromwell – Head of Content Strategy

Greg is business developer and client services director for all things digital brand and content strategy.

He has a passion for entrepreneurial planning and enjoys the challenge of being both the agency lead and the voice for the client. Greg provides consulting, web design and development for businesses with entrepreneurial spirit and ambitions to grow. His team have completed over 1900 projects: primarily design driven, web work with loose briefs and tight budgets. Give Greg a business objective and a budget and stand back and he will work his magic with his team.

Matt Poll – Senior Project Manager

Matt is a senior project management professional with experience in projects across various disciplines, geographies, cultures, and languages. He has delivered many large web projects in enterprise environments and managed creative and technical teams. His pragmatic approach to achieving outcomes and ability to lead project teams, manage stakeholders and communicate to all levels of an organisation guarantees project success.

Trevor Perry – Non Executive Chairman and Advisor

Trevor is Itch Digital’s key adviser and inspiration to the leadership team.

Trevor has more than 30 years of experience in financial services and IT, particularly in the Asia Pacific region. His last role was at Prudential Assurance where as Managing Director for Australasia, he oversaw the successful takeover of NZI in New Zealand and its integration with the local New Zealand Prudential operation. Prior to his Australasian position, Mr Perry was the Managing Director of South East Asia for Prudential, where he oversaw the establishment of representative offices in China and commenced the process for Prudential’s entry into Indonesia. At the time of Mr Perry’s arrival in Asia, Prudential was operating in three countries in the region with $300 million in funds under management.

Since leaving Prudential, Trevor has provided capital for a number of start-up organisations, becoming an “angel investor” for a broad range of technology companies. While encouraging strong and independently managed companies, Trevor continues to be active in a number of the investee organisations and maintains board positions for each.

Itch Digital is a Division of Humidifree Pty Ltd
ABN 45 113 804 514 – ACN 113 804 514

[itching] to know more?

call: +61 (02) 8003 4003 email: sales@itchdigital.com or contact us here