Services
Itch Digital focuses on Consulting, Strategy, Planning and Management of Digital Services for Media, Entertainment and Telecommunications.
Our Digital Services capability
- Solutions Integration
- User Interface & User Experience Design
- Product Design
- Web & Mobile 2.0, IPTV
- Performance Tuning
- Support Services

What we don’t do
- Display advertising banners, emails, brochure-ware or microsite development
- Resell third party software
- Under-quote to win business then ‘Change Request’ to maximise profit
- Position “strategy” as a separate project – as specialists it is implicit with all that we do
- Pass on excessive management overheads
- Have immovable, non-flexible processes that don’t fit with your own
- Miss deadlines or compromise quality
Approach – our DNA
Delivery and Solutions Integration – Step 1:
- Focus on and specialise in industry verticals not the broader market – Digital “Strategy” is planned within the project, not outside it
- Understand both business & user requirements up front – quality of experience, solution, costs & ROI
- Simplify the development process by phasing into bite-size-chunks and develop iteratively to reduce risk, test the user experience and ensure quality
- Know the technology value-chain, so the gaps and where they occur – We strive to innovate but not at the expense of using proven technology
- Deliver and deliver well – How?

Integrate & Understand Complex Media Solutions – Step 2:
- Scaleable development
- Deliver iteratively and test
- Performance benchmark
- User-test against requirements and product design
- User Requirements, Capture & (Re)define
- User insights – use data analysis to refine requirements
- User-centred product design – understand the consumer offering
- Rich media applications
- Add Value to Product & Custom Services
- Vendor product software selection validated to requirements
- Off-the-Shelf product assessment, RFP tender management
- Development of media platforms and systems integration
- Expertise identifies gaps (or known issues) in food/value chain
- Expert Understanding of Digital Media
- Business requirements, strategy & ROI (CAPEX/OPEX)
- Consumer offering & revenue model – Ad Portal vs Publisher, Subscription services
- Content publishing, syndication and reuse (2.0 Integration)
- Cross-platform strategy (UGC, Social Networks, Mobile, IPTV, V/CMS)
[itching] to know more?
call: +61 (02) 8003 4003 email: sales@itchdigital.com or contact us here